Now, more than ever, millennials and young people are super driven towards attaining fame through social media. Instagram has a new take on the popular app, TikTok, known as Instagram Reels.
It is a new format on the platform that allows you to record and edit many small 15 second videos that are set to popular songs.
So, rather than creating a completely new app, Instagram incorporated this new format into its app so you can create, share, and view Reels within Instagram. Read on to learn how to be successful on Instagram Reels.
We all know that content is key, and how you approach content based on your emotions will be the key to capturing your audience. You should look for something that you are passionate about and capitalize on that.
Do not become a sellout for the sake of fame, as you will eventually get tired, but rather look for avenues that can help you strike gold. You will find yourself enjoying what you are doing.
So, in the 15 seconds you have, try and find the content style that will ensure you enjoy it, and you may find success in the process.
Small Is the New Big
There are high chances that you will discover that the content you are good at and that you enjoy producing does not fit into one of the big leagues, such as dancing, lip-syncing, pets, or pranks. Of course, if it does that is okay, and you are set, but if it doesn’t, find something else.
Now, anything you create for the public domain should be distinctly identifiable as you. From the name of the account to the color schemes you use, or even the sign-offs, just ensure that you are in the process of branding you.
Remember that this is a game where your brand, and your product should identify you. This also plays a major role in the audience as they will be able to recall what they saw, and they will also be able to identify who you are.
Learning to be disciplined will help bring some structure and stability to the process. It is not always easy to follow through, and sometimes it might be tough, but on those days, discipline will play a big and important role in your success.
Whether you are posting one Reel, or you are doing 10, you must have a posting pattern that is consistent with your Reels. This should be maintained as much as possible.
If you have ever heard of Instagram algorithms, then you need to keep them in mind and ensure that you keep track of all your postings.
Don’t Ignore the ORM
This stands for Online Reputation Management, and it is something that you will have to inculcate because it is important to communicate with your audience, and it is important to maintain a good image as non-responsiveness creates a bad impression.
You should sincerely and purposefully approach ORM and ensure that you have set a process of replying to your audience in a way that works well for you.
Maintain a Ritual
Whether it is specific to the actual Reels creation process or just your overall online activity, try and maintain a ritualistic process that will ensure that you do what needs to be done on time.
Some creators have rituals of talking about their pets, while others ensure that at a particular time of the day, they will stop everything they are doing in order to post something on their pages.
Above everything else, your attitude will influence your success and approach to the whole process.
The more diligent you are at posting valuable and important stuff on the Instagram app, the more successful you are likely to be.